New Orleans, LA — Crescent Bank & Trust has announced that it will partner with Open Dealer Exchange to integrate directly into its dealer management system to enhance the loan approval process.

As part of their growth strategy, CB&T officials indicate they are committed to serving dealers with a variety of lending programs. Integration in Open Dealer Exchange is designed to offer dealers 'an optimal' avenue to send and receive credit applications within their DMS.

'Serving the needs of our dealers is such a critical part of our business,' explained Donald Howie, senior vice president of auto lending for CB&T.

'Our new relationship with Open Dealer Exchange will help streamline the F&I process and make it easier for dealers to do business with CB&T,' he added.

Marty Zwolan, vice president of sales and marketing for Open Dealer Exchange, pointed out, 'Our unique model puts CB&T right within the dealer's DMS. This gives them a significant advantage when it comes to look-to-book ratios and will help them reduce costs internally.'